Take a Cool Guess—The Fun Quiz on Renewable Energy and Environmental Sustainability. Today’s Topic:  Marketing Excellence—What’s Wrong with This Picture?

Question:  Here are the first two slides from an investor deck seeking investment capital for a diesel fuel additive that claims to create better fuel mileage and fewer emissions.  While I don’t doubt the claims, I offer these slides and ask you to point out two errors from a marketing perspective that I forwarded on to the principles.

Answer: Can be found at Clean Energy Answers.