CleanTech Companies Face Tough Marketing Decisions: Here’s a Tip on How To Make Them Properly
Do you have a cleantech product or service that you’d like to promote vigorously? If so, you could be in the process of making some tough and critically important marketing-related decisions:
• The precise message, the value proposition, and positioning–that will resonate most with the target audience
• An exact statement as to who the optimum target market actually is
• A profound understanding of the market’s current beliefs, fears, dreams, frustrations, and aspirations
• The business model (sales channels, pricing, etc.) that will optimize revenue, market-share and profit
• The most cost-effective methods of generating demand to drive the success of your sales force
• An online market strategy that combines high-value content, video, social media and SEO
• The strategy for maximizing free publicity by attaching your company’s mission statement to breaking news
If you’re looking for additional horsepower along any of these lines, we should talk. Since the mid-1980s, the organization I own and manage has helped companies like H-P, IBM, FedEx, Sony, 3Com, Microsoft, GE, Oracle, and dozens of other large tech companies (not to mention hundreds of smaller high-growth enterprises) to tell their respective stories, and drive revenues through the roof.
A bit more about me can be found here and here.
Please don’t hesitate to write or call; I look forward to the conversation.
Best regards,
Craig Shields
805-245-9366
Craig,
Very good advice. I’m sure you assistance would be invaluable to any organization contemplating or finding marketing “clean tech” hard going.
What you do by encouraging organizations and individuals to pursue “clean tech” options is very important. It’s often the smaller, modest and seemingly mundane products which have the greatest capacity to improve the environment and raise positive awareness and support for the environment among the general public.
Keep up the good work !
Thanks. And yes, some of my clients have mundane solutions, though others are transformative.
Craig,
When I say ‘seemingly mundane’, it wasn’t meant to be derogatory.
Some ‘seemingly mundane’ products can produce astonishing environmental benefits, while many exciting grandiose schemes and products end in failure or worse, devastate the environment.
I’m a great advocate for the benefits that can accrue from the development of modest, practical technologies.
I’m your No 1 fan when it comes to applauding your efforts to assist with the advancement of clean Tech entrepreneurs.
You’re certainly right that simply technologies can make a huge difference. Frequent commenter Brian McGowan can give you an earful about that; he’s into heat exchangers that capture the heat from hot water going down the drain into useful energy that creates huge saves in energy, and thus heating bills.
I appreciate the kind words, btw.
Craig,
I can attest to the immensely valuable work you have undertaken for many years in promoting discussion about environmental issues and clean technology.
Recently after reading one of Brain’s comment’s I asked my research team to update our information in relation to diversified heat pump technology and it’s applications (a fascinating, but neglected field of endeavor).
As luck would have it, I recently received a request from an old Australian client about the viability of certain types of heat pump applications.
As a result of the interest aroused on your forum, I was able to provide some very positive feedback and will be able to facilitate the financial arrangements his group requires to develop into this important initiative.
I’m always glad to assist old clients. These are the folk who trusted me with business in my early ‘hungry years’. Like you, I love to see ‘clean teach’ entrepreneurs prosper and become established.
I’m a great believer in the way small streams can wash away the hardest granite.
Craig ,
as Marco says it is important for society to have new tools and technologies to improve processes and move us forward in attempting to improve things or break new ground in solving issues with current technologies.
So its good that you are there to provide Guidance and Shepherd clients to the success level they seek.
carry On !
Thanks. “Guidance and Shepherd.” I like that. 🙂