“If people all over the world would do this….” Therein lies the rub. The people who are actually going to speak up are those lucky enough not to be caught up in any of the following: • First and most …
Tag: IBM
Migration to Renewables Happening at an Ever-Accelerating Pace
Commenter “Mark” writes: Craig, here is a link to the work of IBM. Heat, cooling, desalination and electricity in one machine. Yes, this is another take on Concentrated Solar PV, and apparently holds great potential. It’s another example of a …
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Marketing: Giving Something To Get Something
I’ve spent my career of 30+ years developing skills at telling stories. In particular, I learned how to take a product whose benefit set is potentially confusing, or may be something of a snooze, and explain in riveting detail how …
"Pull-Through" Marketing for 2GreenEnergy Client WindStream, Leader in MicroWind
Over the 30 years I’ve been a business consultant to the large tech companies of the world (H-P, IBM, 3M, Sony, Philips, FedEx, Agfa, Microsoft, Oracle, Litton, etc.) I’ve seen the value of selling through sales channels of various types: value-added resellers, dealers, and …
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Tagged with: 3M, Agfa, coal-fired power plants, dealers, distributors, FedEx, H-P, IBM, incentive for channel partners, LCD projectors, leader in microwind, Litton, Microsoft, microwind, Oracle, Philips, Philips Electronics, pull-through marketing, reduce the burning of coal, sales channels, Sony, value-added resellers, Wind Energy, wind power, WindStream
Clean Energy's Bad Ideas
2GreenEnergy reader Rebecca asks: When you’re approached by budding inventors or experienced ones, how do you manage to filter out those who are true and honest from those who are a sham? Good question. It’s not something that can be …
Tagged with: 3Com, 3M, ABB, AT&T, bad ideas, BASF, clean energy, clean energy crackpots, clean energy frauds, clean energy inventors, H-P, IBM, Litton, Magnavox, Microsoft, Mitsubishi, Oracle, Philips Electronics, physics, Pioneer, Renewable Energy, Sony, Unisys, Xerox
Are Electric Vehicles a Niche Market?
Here’s an article on emerging battery technologies that will greatly improve the calculus under which electric vehicles will be adopted into the mainstream, focusing on the work IBM is doing in lithium-air. After some level of technical analysis, the author …
IBM’s Vice President of Energy and Utilities — Making a Difference in Electric Transportation
Here’s another quick note from San Diego, where I’m spending the day at the Plug-In Electric Vehicle Infrastructure USA 2012. I just had a great conversation with Allan Schurr, IBM’s Vice President of Energy and Utilities. I performed quite a …
2GreenEnergy's Craig Shields … At Your Service
Do you ever worry that launching your products — aimed as they are on disruptive innovation – will fail to resonate in the marketplace of ideas? …that your “elevator pitch” – perhaps even your entire business model – will fail …
Tagged with: 2GreenEnergy's Craig Shields, 3Com, 3M, AT&T, FedEx, Fujitsu, General Motors, Hewlett-Packard, IBM, ITT, Litton, National Semiconductor, Nortel Networks, Oracle, Pacific Telesis, Penske, Philips Electronics, Porsche Motor Cars, Sony, Unisys, Xerox
IBM — Smart Energy Management and Sustainability Solutions
A recent guest post called attention to IBM’s announcements and recent initiatives in Smart Energy-Management and Sustainability Solutions for the enterprise. I thank our guest for the post. I did a great deal of work for IBM over my three-decade …
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Renewable Energy and Venture Capital
A great number of readers have written in recently asking about raising investment capital. Most are fairly non-specific about this, hoping, I suppose, to find an extremely wealthy angel investor who likes their idea – in terms of both its …
