I’ve been chatting with an old friend who, like me, had a long career in marketing; she became a VP at Grey Advertising. She told me about her experience at a practice round for the PGA Championship (that starts today …
Marketing Can Be Shameless, and the Products It Promotes Can Be Harmful Read More »
Getting a message across in six seconds might sound a little like writing a haiku. In fact, Twitter’s “Vine” app, launched in January 2013, encourages users to do just that. Vine users record six second videos on their iPhone, and …
From Guest Blogger Tristan Anwyn: How Can I Use Vine to Promote Green Energy? Read More »
It looks like I’ll be taking on some marketing responsibilities for my client WindStream, a start-up with a fabulous breakthrough in “microwind,” i.e., small, inexpensive, easily installed wind turbines. I certainly won’t be able to publish every aspect of the …
WindStream, Cost-Effective Breakthrough in MicroWind, Targets Schools Read More »
We tend to be acutely aware that the quality of so much of the “stuff” we have in our lives is deteriorating. As I’ve written in connection with the wonderful series The Story of Stuff, this is due in large measure to planned …
Advertising and Public Relations – Raising the Bar Read More »
I had a talk just now with an old friend — an extremely senior business visionary who helped me put a few things into perspective about the innovations that are reshaping our world. Coming out of decades of work for …
Innovation Means Introducing New, Relevant Concepts to Your Customers Read More »
Vision Motors is in the process of bringing us on board to do some marketing work for them. This will truly be a labor of love; I can’t wait to sink my teeth into the task of promoting a company …
Vision Motors and Its Insights into the Electric Vehicle Market Read More »
As a marketing consultant, sometimes my job is to avoid making a stupid mistake. As I mentioned the other day, we’re doing a project for an importer of natural and sustainable silk bedding, and discussing the enagement of a celebrity …
As part of my report “25 Tips for Renewable Energy Businesses” I include an idea that I call “Match Your Brand to Customers’ Self-Expression.” I believe that the most fundamental ingredient in successful marketing is understanding your target market’s “self-concept.” Generally, …
Matching Your Brand to Customers’ Self-Expression Read More »
