My colleague Dan Bates is CEO of publicly traded WindStream, one of the few players in microwind that offers its customers a reasonable value proposition in terms of payback period. Here’s a really well-made video that speaks to their new …
Tag: microwind
Generating Demand for Microwind
I’m excited to have been hired by Xzeres Corp. (microwind) to help out with some marketing actions. I propose to start by compiling a few case studies, documenting on camera the success of residential customers and those in different industries …
Rethinking the Regulation of Our Electric Utilities
Here’s an article that points to one of the many issues we face in our quest to integrate large amounts of solar energy into our grid-mix: all this distributed generation is making it tough for the utilities. In 43 of …
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Tagged with: consumer awareness programs encourage energy efficiency, distributed generation, Energy conservation, energy storage, FERC chief nominee Ron Binz, geothermal, high-voltage transmission lines, integrating solar energy into our grid-mix, investments in grid infrastructure, microwind, net-metering programs, New York Times, no free lunch, progressive force in the U.S. Federal Energy Regulatory Commission, ramp-down of coal, Regulation of Our Electric Utilities, smart meters, solar
Sketchy Concept in Microwind
Frequent commenter Tim Kingston came across this microwind concept in Gizmag and sent it to me. A man of few words, he writes: “FYI.” Thanks as always, Tim. Here’s my take: The wind conditions in 99% of the places this …
MicroWind — Examining the Marketing Processes
Regular readers at 2GreenEnergy.com may have noticed the flurry of five quick blog posts over the last week or so on WindStream, a client of ours in the “microwind” space (i.e., small, inexpensive wind turbines). I thought I’d provide this …
"Pull-Through" Marketing for 2GreenEnergy Client WindStream, Leader in MicroWind
Over the 30 years I’ve been a business consultant to the large tech companies of the world (H-P, IBM, 3M, Sony, Philips, FedEx, Agfa, Microsoft, Oracle, Litton, etc.) I’ve seen the value of selling through sales channels of various types: value-added resellers, dealers, and …
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Tagged with: 3M, Agfa, coal-fired power plants, dealers, distributors, FedEx, H-P, IBM, incentive for channel partners, LCD projectors, leader in microwind, Litton, Microsoft, microwind, Oracle, Philips, Philips Electronics, pull-through marketing, reduce the burning of coal, sales channels, Sony, value-added resellers, Wind Energy, wind power, WindStream
Developing a Reseller Strategy for WindStream, Leader in MicroWind
Anyone who’s ever used a reseller channel (dealers, retailers, VARs, distributors, mass merchandisers, etc.) knows that this whole approach to marketing and sales is the ultimate “double-edged sword.” The most obvious benefits include an enormous and more-or-less instant expansion of …
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Tagged with: clean energy, dealers, development of sales channels, distributors, Electric Vehicles, EVs, Hewlett-Packard, internal combustion engine, leader in microwind, mass merchandisers, microwind, renewable energy marketing and sales, renewables, reseller channel, reseller strategy, retailers, VARs, Wind Energy, wind power, WindStream
WindStream, Cost-Effective Breakthrough in MicroWind, Targets Schools
It looks like I’ll be taking on some marketing responsibilities for my client WindStream, a start-up with a fabulous breakthrough in “microwind,” i.e., small, inexpensive, easily installed wind turbines. I certainly won’t be able to publish every aspect of the …
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Tagged with: and drag vs. lift fluid dynamics, astronomy / the solar system, conservation of energy, cosmology / The Big Bang, electricity and magnetism, marketing, microwind, photo-electric effect, the particle nature of light, wind as part of meteorology, Wind Energy, wind power, wind turbines, WindStream
Two Events On Wind Energy
I’m looking forward to two events down in Santa Barbara this afternoon. First, it’s lunch with Jim Winsayer, CEO of Continental Wind Power, soon to be a 2GreenEnergy marketing services client. I really love what these guys are doing in …
22 Clean Energy Business Plans for Your Consideration
The list of clean energy business plans I support has reached 22 items in length – an all-time record. Each of these, in my estimation, represents a real breakthrough that clearly has the potential to make a huge impact on …
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Tagged with: clean energy, clean energy business plans, concentrated solar power, CSP, electric transportation, Electric Vehicles, energy storage, gasification, Gulf Stream, microwind, Mozambique Current, ocean thermal, off-peak energy, OTEC, pyrolysis, Renewable Energy, renewable energy business plans, Solar Thermal, synthetic fuels, utility-scale energy storage, waste-to-energy, world energy scene, zinc-air batteries
