Oil Companies’ Participation in Clean Energy

While clean energy may be the way of the future, if you’re an oil company, it’s certainly the enemy of the present. Even the most aggressive repositioning of the oil companies as “energy companies” (BP as “beyond petroleum,” Chevron as “part of the solution” etc.) is such obvious PR fluff that it leaves most people with a very bad taste in their mouths about these entities’ sincerity and their status as corporate citizens.
On another line, from the standpoint of internal capital allocation, the return on asset stats associated with oil exploration beats the pants off the development of renewables. Thus prudent and responsible managers, who themselves are managed according to the short-term profits they drive, have only disincentive to push investments in renewables.
At the end of the day, we see a great ebb and flow, as internal arguments play themselves out.
