2GreenEnergy's Approach to Public Relations

I had the pleasure of meeting 2GreenEnergy associate Annemarie Osbourne for lunch yesterday. Annemarie is lucky enough to live “bicontinentally,” with homes both in Ansbach (near Nurenberg) Germany and Orange County, CA.

A skilled and savvy PR professional, Annemarie is a constant reminder to me of how much bang for one’s buck public relations can deliver. I came across a dilemma recently that served as the perfect illustration: A client with a consumer product with a tiny budget (about $50K) that wanted to tell its story to the world.

So we had a choice:

a) Recommend some essentially unresearched creative and run a few fairly insignificant ads, or

b) Suggest that Annemarie ply her trade, using her vast network of relationships, and more important, her genius in presenting the concept in a unique and clever way to an entire universe of print and electronic media editors.

It was something of a no-brainer.