Cleantech Investors Often View Our Projects Coolly – Until a Sense of Urgency Sets In

As we’ve all seen in sales, a sense of urgency is a powerful motivating force. We may be looking at real estate, for instance, and perhaps we have a mild interest in a certain property. Then along comes another potential buyer. Instantly our level of reach and demand for the deal goes up, and we become terrified of losing this “dream” property to someone else.
I believe that’s what’s happening here, and that the investment will be sealed up tight in the next week or two. We’ll see.
