EMCycle – A Good Idea for Consumer-Commuters Who Like To Get Exercise, But Are Less Excited About Bicycling in the Rain

My colleague Michael Scholey, CEO of e-bike start-up EMCycle (see picture) just sent me this cool little video on the maintenance process for maintaining London’s 10,000 bikes for hire.

I find this remarkable. The bloke reports: “Bikes work rain or shine.” That’s true, but do Londoners like getting soaking wet and filthy dirty? It’s not like they live in Southern California; London gets a mere 222 days of rain out of each 365! Sounds like a market entry point for the EMCycle to me.