Social Media Can Offer Messages of Peace, Kindness, Sustainability

With all the effort the world’s top marketing minds are putting behind social media and getting something to go viral, one would think there would be something of a recipe associated with success.  Yet there doesn’t seem to be one, which is fortunate, or we would all be bombarded with formulaic, derivative garbage.

As I’ve mentioned, there are plenty of ways to get this social media wrong, most of which boil down to covertly exploiting the power on the Internet for some bogus commercial purpose.  I wrote about a couple of classic examples here. Again, when they go wrong, they go WAY wrong,  and in such cases the only cure is letting the disease run its course.

I don’t know how well this piece for TNT will do, but I think it’s fantastic.

Of course, the ones that make us all smile, or perhaps even weep with joy, are those that provide a truly uplifting message. If you haven’t done so already, check this out, and ask yourself what you surmise the world would be like if everyone on Earth watched this every morning upon arising out of bed.