“Marketing Speak”

In 1995 or so, following a very successful marketing program I had performed for Hewlett-Packard, my client spokesperson did a video testimonial in which he commented on the need to go outside his company’s own internal promotions team as follows, “If H-P were marketing sushi, we’d probably call it ‘cold dead fish.'” I was doing the interview with him personally, and I laughed out loud.

The photo here depicts the opposite end of the spectrum.  You’re selling a cold, mushy portion of peas and carrots that were harvested and canned a decade ago, and you call it “Exotic Salad.”  Love it.