Build a Better Mousetrap, and …..

“Build a better mousetrap, and the world will beat a path to your door” is a phrase attributed to Ralph Waldo Emerson in the late nineteenth century.

It’s not correct, as anyone familiar with marketing will tell you, and the business world is replete with examples–perhaps most notably Microsoft, whose operating system was described as “a cancer for a computer,” precisely as its market share was skyrocketing, ultimately to monopoly status.

Be this as it may, the guy in the video linked here actually has, IMHO, built the world’s best mousetrap, at least for humanitarians.  Take the little guys out to a local forest and turn ’em loose.