Shifting To Plant-Based Agriculture Breaks ‘100 Year Family Tradition’ of Cattle Ranching

In the little “God and Country” town in which 2GreenEnergy’s “headquarters” makes its home, it’s not uncommon to see pro-beef bumper stickers, such as the one at left and those below. There is no doubt that cattle ranchers view themselves as manly, and look askance at vegans. Most would have a deep resentment towards the people in the story here, who broke a long-standing family tradition and simply stopped butchering animals.

Yet we know that improving our use of land and ceasing the practice of deforestation to make room for cattle is critical if we are to preserve a healthy planet.  Cowboys: get over it.