Embracing the Wisdom of Buckminster Fuller

In a great number of respects, mid-Century “Bucky” Fuller was correct in what he said here.  The Iron Age didn’t win out over the Bronze Age because of humankind’s resentment of bronze, nor did the Information Age come along because we got tired of the cheap cost of manufacturing massive quantities of stuff that was enabled by the Industrial Revolution.

I’m not sure the same comparison can be made about the rapid migration to cleantech.  Now, humankind has one of two choices to make:

Continuously improve data analytics so as to better pinpoint consumer preferences, maximizing corporate profits, and keeping us on board with business as usual, selling us more plastics and fossil fuels–into perpetuity.

or

Seeing that the only route to a sustainable future is to create new markets in carbon reductions.

It’s either/or.  Could there be a new revolution, one that keeps us all from baking?