Branding Based on the Second Amendment

Obviously, I’m thrilled that Boebert’s “2nd Amendment Cafe” failed. My only other comment is advice to people who brand their businesses in such a way as to alienate huge percentages of their potential customers.  Don’t.

If you’re not a MAGA idiot, do you want to have a beer in a place surrounded by hateful, heavily armed morons?  I understand that Boebert’s district in Western Colorado is one of the most poorly educated areas in the nation, but this was nonetheless a bad decision.