Why Is Toyota Floundering in Electric Transportation?

Here’s a fabulous article, in  which senior transportation analyst Paul Gipe speculates as to what is going so incredibly wrong inside Toyota.

I’ve often wondered about many of the points Gipe brings up here.  A decade ago, I theorized that Toyota was resting on its laurels following its introduction of the Prius decades ago, while it profited far more greatly from its hot-selling trucks that get, on a good day, one-third of the gas mileage of the breakthrough hybrid.

But now, this is getting truly strange.  Toyota is making noise about a hydrogen-fueled vehicle that it may launch a few years down the road, a concept that has as much chance for success as a line of covered wagons.

I would be surprised to learn that there is no malicious collaboration with the auto giant and big oil.  If Toyota cared a whit for the environment, they would be in a far different place right now.