Marketing To the Anti-Woke Crowd

From these folks: “Our mission is to promote Godly values, provide excellent coffee, and protect every beating heart.”

In fact, this coffee may be terrible. Perhaps horribly bitter, or utterly flavorless.  That’s not the point.

There is one thing that you can’t say about it:  it’s woke.

The anti-woke movement has created an entirely new marketing proposition for practically any product or service.

You can drink anti-woke vodka, or get your hair cut by an anti-woke barber.

Stupid is as stupid does.