The Hostess Twinkie and the Gross Insincerity of the Celebrity Endoresement

Ann Blyth, one of the last living legends of Hollywood’s Golden Age, celebrates her 95th birthday today.  The former promoter of Hostess Twinkies is still with us. Further proof that there is no God.

Her most memorable commercial: “When my children come home from school and want a snack, I say, ‘Fine, but it has to be Hostess.'”

The implication is that Hostess foods were more nutritious than other snacks on the market at the time, but can anyone possibly name one?  The Twinkie is almost as close to pure sugar as you’re going to get without opening a few packets and pouring them directly down your kids’ throats.

We’re looking at the power of a celebrity endorsement, regardless of how insincere it may be.