How and Why Does Costco Succeed?

Costco has, to date, been successful with its management’s ongoing decision to pay their employees a living wage and to adhere to the DEI policies that it’s had for decades.

For most of us, it’s a pleasure to shop there, knowing that their profit on everything in the store is 14%.  That they’re not trying to gouge their customers with the corporate greed that is almost universal in our world today is quite attractive.

Will this work in the long term?  It’s impossible to say.

Today, in the United States, treating other people with kindness and decency is regarded as communism.  The ultra-right-wing is putting up a considerable fight, and God only knows the level of hatred and stupidity that will form the underpinning of the 2030s.