Marketing So Bad It’s Actually Funny

Suppose you’re a marketing consultant and you have a client in precious metals.  You want to create an ad that will cause folks to a) believe that gold is a good investment and b) trust your client as the go-to resource for investment in gold.

You could:

1) Use charts to show how gold has increased in value over time and has maintained its value in times of deep recessions.

2) Quote one or more of our world’s top economists who recommend that gold be part of everyone’s portfolio.

3) Create the ad at left, around some random lady in Texas with no credentials at all.

If you chose 3, you should seriously consider getting into another profession, perhaps joining ICE, meatpacking, or selling cars.