Product Naming Is Important

During my years as a marketing consultant to large IT and communications tech companies, I helped my clients name or rename many dozens of products.  No need to be too clever or catchy; just pick something that makes an introduction in a way that’s clear and implies its power to create value.

Here, I’m not sure what the marketing people were thinking.  One thing’s for sure: you don’t want your kids being driven around by incoherent people.