ExxonMobil Lowering Carbon Emissions? Sure.

Exxon: We’re investing in innovative technologies to reduce carbon emissions while supporting the needs of heavy industry.

As a marketing consultant, here’s my advice to Exxon:

Keep your money in your pockets.  There is no conceivable investment in public relations that will convince us, as stupid as we may be as a nation, that you care a damn about the health of our planet’s environment, or about the wellbeing of life on Earth.