Human Trafficking Solutions

I was recently asked to join the board of Human Trafficking Solutions, a group committed to eliminating modern-day slavery.  Though this scourge on human civilization often goes unnoticed, it’s estimated that there are somewhere in the neighborhood of 30 million people globally who are illegally held against their will and forced to work in some capacity.

As a marketing guy, my job is helping the organization formulate and disseminate its message.  Though I have no experience in this space whatsoever, marketing, in its essence, means the same thing in every application:  Articulating how we address the unmet needs of the public.

Among people who are aware of it, slavery/sex trafficking is probably the single most repugnant feature of our world today.  I’m quite certain that we can fashion a description of ourselves that awakens this outrage and translates it into positive action.