“Positioning” Religion

In the field of marketing, “positioning” means creating an association in the prospect’s mind between what you’re promoting and something that’s already in the prospect’s mind.  This can be a positive message (“Drink responsibly”) or a negative (“Renewable energy mitigates global warming”).

No one’s asking for my advice on how to market monotheistic religions, but if they were, I doubt I’d position them against reason and science.  Almost everyone has a positive association with rationality and the amazing array of benefits that science bestows upon our society.

I love the one in the lower left.  Common sense is a bad thing? Really?

Here’s another way to look at this: If you’re a church, do you really want a congregation of QAnon idiots, who, in addition to being very stupid, may be incredibly dangerous?