Targeting the “Anti-Woke” — the New Marketing Paradigm That’s Perfectly Suited for a Completely Stupid America

Now we have a new way to differentiate our products from those of our competitors: wokeness.  Regardless of what we’re selling: beer, razors, cars, workout facilities, or scientific theories, we can always claim that our products are for men who aren’t woke.

Note: this would have have been laughed out of the room until the Trump/MAGA days of the last ten years.  We didn’t hold our nation’s morons in esteem until just that recently.