Toyota’s First Hydrogen Car

Anyone in the market for a little asinine reading material will love this piece on Toyota’s new hydrogen car, to be launched next year (several decades after the concept was initiated).  Sure, the company predicts that sales volumes will not be astronomical: around 1,000 per year in the U.S. for the next 3-5 years. This means that, in the (unlikely) event that its target is met, 2015 sales will represent 1/160th of the installed base of battery electric vehicles here. 

Also note that 95% of the world’s hydrogen comes from reforming methane, a process that releases more CO2 into the atmosphere.

Does anyone with the IQ of a turnip believe that this is a sincere effort to bring about environmentally friendly transportation?

How thoroughly disconcerting this is to those of us trying our best to impute any moral goodness to Toyota, whose 50+ MPG Prius has had the world thinking green thoughts about them since the car’s inception in 2002.  Realize that the one-millionth Toyota Tundra (15 MPG combined city/freeway — pictured above) just rolled off its San Antonio assembly line since the plant opened in 2006.