Trade Shows as a Component of Clean Energy Marketing
Sun Effect is an Israel-based start-up with a proprietary robotics solution to clean PV panels, as shown in the video linked above. They contacted me just now in the hopes of raising investment capital to enable a comprehensive, international marketing campaign, promoting their product to end users, and, I presume, other members of the supply chain connected with large solar projects.
In my estimation, this is a challenge that cries out: trade shows! I would get these folks set up at Intersolar and SPI (Solar Power International) and use my experience to ensure they maximize every minute they’re at the venue, so they come away with many hundreds of incredibly qualified leads, and maybe even a few closed deals.
In the wrong space, or with poor planning and execution, trade shows can be a huge waste of time and money. Here’s a case in which it won’t be hard to create an unbridled success.
As usual, I ask readers who may be interested in investing to hit the “contact” button.
Craig,
Well done ! Although I would be careful about considering the efficacy and need for such a product before committing a lot of time and money to such a product.
You’re quite right, trade show can be an excellent method of getting your product out there, as long as the attendees are a suitable market.
Have you done any due diligence on the cost and benefits of such a product ? Studies on the effects of cleaning angled panels seem to increase efficiency by less than 1% . The benefits for flat panel installation might be a little greater, but would this product be cost efficient ?
I would imagine a direct approach by selling, installing and measuring the effects of a few more famous solar panel installations might have greater marketing impact than just standing at a trade show hoping for interest ?
How much does this product cost, and why is it superior to the dozens of similar products on the market backed by big brand names ?
Sun Effect may consider investing in someone with a better command of English to compose the information on the Website.
However, I wish you well with helping to market this product or find potential investors.