The Carmakers Know Something About Image

Another report from the Los Angeles Auto Show: the car companies continue to impress me with their wisdom.  Here’s a minor example: their presence at shows like this is almost exclusively made by young, attractive people.

Who’s talking up the 2011 Buick? A portly 65-year-old Viagra customer (that may typify the actual Buick buyer)? Hell no. It’s an energetic 28-year-old kid with fantastic biceps, an engaging smile, and a $75 haircut.  It’s image, my friend, and no one knows more about creating and maintaining that than the carmakers.