As I’ve noted in numerous posts, it is clear to me that the political aspects of renewable energy are far more important than the science in actually making this happen. I just had a phone conversation with a friend in …
Frequent contributor Sonny Carri wrote a long and eloquent comment about the coal industry, which I summarize here: Let’s work to get them on board, not be an adversary. Change requires coming together, not schism. Very thoughtful stuff as always, …
Renewables Vs. Coal – Can't We All Just Get Along? Read More »
I functioned as the moderator of the “Charging Infrastructure” panel before a full and enthusiastic audience at the 4th annual AltCarExpo last Friday, October 2nd. For the first hour, AC Propulsion’s CEO Tom Gage, Plug-In American’s Paul Scott and Clean …
In preparation for the book I’m writing on renewable energy, which I hope to publish sometime this winter, I’ll be interviewing my colleague and friend Wally Rippel. Readers of “The Three Brass Tacks” will remember Wally’s comments on cold fusion. …
My Book on Renewables, with Help from Wally Rippel Read More »
Investing in Green Energy – Mike Brace I think that one of the hardest questions we face when considering the technology paths of tomorrow is which one we chose. There are many great, novel and truly workable ideas for …
Guest Blogger Mike Brace on Clean Energy Scalability Read More »
As part of my report “25 Tips for Renewable Energy Businesses” I include an idea that I call “Match Your Brand to Customers’ Self-Expression.” I believe that the most fundamental ingredient in successful marketing is understanding your target market’s “self-concept.” Generally, …
Matching Your Brand to Customers’ Self-Expression Read More »