PBS's Frontline Offers Compelling Documentary: “Climate of Doubt"
A couple of weeks ago, I reported that PBS’s “The News Hour” was rightfully lambasted for their treatment of global warming. They fell into the trap that many media outlets do: they gave equal time to the climate skeptics, even though they are in the slim minority as far as the scientific community is concerned.
Last night, another PBS show, Frontline, aired this documentary called “Climate of Doubt,” a set of interviews that demonstrate how climate skeptics mobilized, built their argument, and undermined public acceptance of a global scientific consensus. This is an extremely powerful and well-constructed piece, from which I conclude, as I’ve so often said, that the power of skilled public relations becomes more awesome and frightening with each passing year. You’d have to go back to Germany in the 1930s to find an era in which PR turned public opinion on an issue so quickly and massively.