Indeed, Words and Ideas Can Change the World

If by some chance you never caught “Dead Poets’ Society,” now’s a good time; it’s in my top five of all time.

If by some chance you never caught “Dead Poets’ Society,” now’s a good time; it’s in my top five of all time.

One of the most useful seminars I ever attended was about rules for introducing a new technology that replaces currently accepted technology. The speaker focused his rules on Edison’s intro of electric lighting to replace gas lamps.
One rule was to use terminology that’s consistent with the current methods. That’s why he originally marketed “electric LAMPS” instead of bulbs. People liked lighting from gas lamps, so using a different energy form to create light wasn’t a stretch. (more…)

It’s true that complaining about coal comes across as whining, but I can see both sides of the coin. My new book is largely about “kicking butt in the marketplace,” but it’s extremely important that people become aware of the incredible level of damage that coal plants cause. The Sierra Club’s “Beyond Coal” campaign has been a powerful force in this direction, but there’s a great deal more work to be done. Did you know that (though this is a complicated issue that brings about many “apples-to-oranges” comparisons) coal plants kill FAR more birds that wind turbines?

Now, even the cost issue has evaporated.


Small and medium businesses consume 50% of the nation’s energy output – but yet so many owners are at a loss for where to start with effective energy reduction measures. Whilst most businesses are trying to keep their costs to a minimum, the increased power bills are frightening and many people are facing a desperate battle. To help with the struggle, we’ve taken a close look into some practical tips every business owner needs to know about. (more…)



Wow, that says it all, doesn’t it?
Nice job to you both. (more…)

As the name suggests, it’s a project that enumerates all the reasons that the migration away from fossil fuels and nuclear is in the process of happening far faster than most people predict. Does that sound like an interesting effort? (more…)