Toyota Presents Its Plug-In Hybrid Prius
To its everlasting credit, Toyota changed the transportation world forever when it introduced the Prius – the first production hybrid electric, making use of a battery to improve a car’s gas mileage. But that was over ten years ago — a different epoch – maybe even an era – in automotive time. What has Toyota done since?
I hate to sound unkind, and I know I’m oversimplifying. But the truth is this: very little.
Now, in reaction to the rest of the auto world’s having leapfrogged Toyota several times, we see the introduction of the plug-in version of the Prius, slated for 2013, and perhaps available in 2012. Its highlight? A tiny battery that will provide drivers with 13 miles of battery-only range before the internal combustion engine kicks in and starts burning the gas in its tank. In fact, the battery holds just seven kilowatt-hours, the energy equivalent of less than a quart of gasoline.
The result? A marginal improvement in gas mileage, more than a decade later. I’m not sure that qualifies Toyota as the “visionary leader” it claims to be.
In fact, here’s your new value proposition, Prius loyalists: (more…)






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