Green Consumer Products Gain Market Share – But Which Supply Chain Partners Are Best?
I’ve been writing a great deal about the power of strategic business partnerships recently. And, until this moment, I’ve forgotten to mention one of my most trusted allies and best-respected friends, John Tyson, CEO of Amerivon.
Imagine if you will a conversation between Costco and one of its umpteen thousand (million?) potential suppliers. Costco, with its 600 stores and $53 billion in annual revenues, gets plenty of attention from purveyors of everything from CFLs, vitamins, and smoke detectors to lawn chairs and Newcastle Brown Ale.
But how can the two — a megaretailer and a fledgling supplier — actually connect? And, once they connect, how can they both win? (more…)



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