[youtube http://www.youtube.com/watch?v=VnaUeEHeLsA&hl=en_US&fs=1&rel=0&color1=0x234900&color2=0x4e9e00&border=1] Here’s a good discussion of target marketing. What’s the difference between designing a new product because it’s cool versus meeting the true unmet needs of a specific market segment? Michael Scholey, EMCycle’s CEO, and I talk about this.
Category: Electric Vehicles
Electric Vehicles
About Rick Sikes, Contributor to “Renewable Energy Facts and Fantasies” – Renewables and Clean Transportation at the Municipal Level
Rick Sikes manages the vehicle fleet for the City of Santa Monica – a municipality that has taken quite a progressive stance with respect to environmental stewardship. Rick did a great job in our conversation that became the book’s chapter …
About Brian Wynne, Contributor to “Renewable Energy Facts and Fantasies” – Electric Drive Transportation Association
The Electric Drive Transportation Association’s president Brian Wynne contributed to the book’s chapter called “Lobbying for Electric Transportation.” EDTA is a membership-based, not-for-profit, organization headquartered in Washington, DC. Its primary function is to advocate for, i.e. lobby for, federal policies. …
About Mark Duvall, Contributor to “Renewable Energy Facts and Fantasies” – Electric Transportation and Its Impacts on our Power Grid
The Electric Power Research Institute’s Mark Duvall helped out with the book’s chapter: Electric Transportation and Its Impacts on our Power Grid. EPRI is an independent, non-profit company performing research, development and demonstration in the electricity sector for the benefit …
About Jay Friedland, Contributor to “Renewable Energy Facts and Fantasies” – Advocating for EVs
Plug-In America spokesperson Jay Friedland contributed the chapter on EV advocacy, discussing numerous thorny challenges it faces in the real world of politics. Jay points out, “Big oil is trying to preserve the status quo. They are now the largest …
About Steve Ellis, Contributor to “Renewable Energy Facts and Fantasies” – Hydrogen Fuel Cells
Steve is one of the most important spokespeople for hydrogen, and I was pleased to get his take on fuel-cell vehicles. A hydrogen fuel cell vehicle can be a zero CO2 emission vehicle — just like a battery electric vehicle. …
About Michael Kearl, Contributor to “Renewable Energy Facts and Fantasies” – Sociology of Driving
Dr. Michael Kearl, Professor of Sociology at Trinity University in San Antonio, Texas, helped out with the chapter on the sociology of driving. For years, he’s been interested in the relationships and the social structures for the road — how …
AeroVironment (AV) – In The News As Always
AeroVironment is one of my favorite companies. Founded about 40 years ago by the late Dr. Paul MacCready, AV still shines on brightly with its many powerful innovations in electronics and flight. Most notably, these people are quite successful; they seem …
What’s Wrong Inside Toyota?
I spoke with a couple of the people promoting the 2012 release of the Prius plug-in hybrid yesterday at the 2010 Plug-In show. Gosh, this seems like a strange concept. Its all-electric range? 13 miles. The net effect for the …
Tagged with: BMW, business debacles, Chevy Volt, Electric Vehicles, hybrid electric vehicle, Mini E, Mitsubishi i-miEV, Nissan Leaf, PHEV, Plug-In Show 2010, Prius, Toyota
Where Is the Electric Vehicle Industry Going? Judging by the 2010 Plug-In Show…
The 2010 Plug-In show, featuring the latest in electric transportation, is now in the books. I spent yesterday at the event, meeting people, interviewing key industry players, and taking in all that the show offered. But while I enjoyed the …
Where Is the Electric Vehicle Industry Going? Judging by the 2010 Plug-In Show… Read More »
