What’s not to like about a $1.5 billion wind project covering 36,000-acre and generating the power for 180,000 homes in western Texas? For one, it rubs our nose in the fact that China is one of many countries that out-invests …
Category: Renewables – Business
China — Helping to Bring in Wind Power
Tagged with: alternative energy, China, clean energy, DoE, green energy, Kleiner Perkins, Ray Lane, Renewable Energy, Steven Chu, Wind Energy, wind power, wind turbines
Alternative Energy and the Recovery Act
Last week, President Obama, as part of the Recovery Act, announced the dedication of $3.4 billion to further advancing smart grid development. This, of course, is good news for renewables in many different ways. Smart grid technology facilitates integrated renewables …
The True Cost of Electric Power
I urge readers to go through this excellent article explaining the costs of various means of generating electrical power. This is a wonderful presentation of the most important ingredients in the calculus that we would like to think our leaders …
Clean Energy Business Plans – More
I was just advising a friend on the development of a cogent business plan by which his energy storage invention can for monetized, emphasized in my 25 Tips for Renewable Energy Businesses. I reminded him of these five central points: …
Renewable Energy Business Plans
I come across a great number of business plans each week, each soliciting investment in some aspect of clean technology — usually electric transportation or some form of renewable energy. And in near every case, I find that a “second set …
Electric Vehicles – The Business of Plugging In
As the name suggests, “The Business of Plugging In” conference in Detroit this week was about business — the profit motive — and there is nothing wrong with that. Yet, though there is widespread agreement that the world should migrate …
Craig's Book on Renewables – Much Thanks To All Those Who Helped
Current Book Outline – Shooting for April Publication Working Title: “Renewable Energy – Facts and Fantasies” Chapter Concept Current Status — All Completed — Interviews Conducted with .. 1. Introduction (written by Craig) 2. Peak Oil Matt Simmons 3. Oil …
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Guest Blogger Mike Brace on Clean Energy Scalability
Investing in Green Energy – Mike Brace I think that one of the hardest questions we face when considering the technology paths of tomorrow is which one we chose. There are many great, novel and truly workable ideas for …
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General Electric Invests in Renewable Energy
The 2GreenEnergy mantra “It’s business” is played out in this interview with General Electric’s Energy Infrastructure CEO John Krenicki on the company’s investment in renewables. As with most such interviews, the content here is extremely broad, general, and at times …
Matching Your Brand to Customers’ Self-Expression
As part of my report “25 Tips for Renewable Energy Businesses” I include an idea that I call “Match Your Brand to Customers’ Self-Expression.” I believe that the most fundamental ingredient in successful marketing is understanding your target market’s “self-concept.” Generally, …
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