Category: Renewables – Business

I thought I’d let you know that I’m just finishing up a writing project for a client, concerning one of the most exciting set of technologies I’ve come across in a long while.  When implemented, this will drive incredible improvements …

Steelmaking: Greater Efficiencies, Reduced Emissions Read More »

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Senior energy analyst Glenn Doty is highly critical of this piece, which provides an ostensible roadmap to 100% renewable energy; his comments are here. My response: First, let’s acknowledge that there are optimistic people whose analyses are more rigorous.

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Change always provokes counter-attack, and the more money is at stake, the more ferocious the reprisal. As anyone could have predicted, the growing dominance of solar and wind, based largely on their plummeting costs, is quite correctly perceived as a …

The Empire Strikes Back Read More »

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It’s hard to imagine a soft landing for the American worker over the course of the next few decades, due to automation, artificial intelligence, wage stagnation, offshoring, declining educational standards, and the influx of well educated Asians. 

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Long-time 2GreenEnergy contributor Fritz writes:  Disruption is coming to a boil

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A year or two after the launch of 2GreenEnergy in the summer of 2009, I got an unexpected phone call from a guy who said, “Hello, Craig.  You don’t know me, but I’m — (I can’t recall his name), an …

Royal Dutch Shell: Where Is It Going? Read More »

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As the author here points out, the generation of electricity in the U.S. has changed, and it does vary widely on a state-to-state basis, which is both a blessing and a curse. If you are in Iowa, it doesn’t take …

Changing the Way We Generate Electricity Read More »

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As a guy who writes marketing materials for a living, I understand that if I fail to gain the reader’s attention, it doesn’t matter what I say because it’s going to remain invisible. Yet it’s just as bad, and possibly …

Writing Should Be Powerful, But Real Read More »

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A client asked me to read this report from mega-consulting form McKinsey, concerning pathways by which the four top CO2-emitting commodity-producing industries (ammonia, cement, ethylene and steel) can move to a low-carbon future.  Here are a few comments:

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The statement to the left here is very much worth reading, as it speaks so beautifully to the core reason that the nation is so divided at this point. The mayor refers to what’s called a “false dichotomy,” not unlike, …

Keeping Rhetoric Fair By Understanding False Dichotomies Read More »

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