Customer-Centered Marketing

Green technologies are adopted first by those who aspire to protect the environment. But who are these people, exactly? What segments are most appropriate for the product or service you’re contemplating? And most importantly, what are your potential customers’ unmet needs – the things to which they aspire for which there is no current solution?

In the 26 years I have known Terry Ribb, she’s impressed me many dozens of times, largely with her innovative approach to developing a profound understanding of customers’ lifestyles. “It’s not about us,” she likes to say. “It’s about them.” In other words, we need to communicate clearly how we can make a real and practical difference in the individual’s workstyle and playstyle.

Contact us to learn more about how we can help you identify early-adopter segments, and design marketing strategies to attract and retain target customers.