Adoption of Electric Vehicles – Deloitte's Washing Machine Scenario
It looks like Deloitte Consulting has taken another stab at predicting the EV adoption curve – this time pointing out a comparison to the long consumer acceptance cycle of the common clothes washer. Deloitte cleverly notes that 80 years were required to reach 80% of households in America. From this they suggest that electric cars will follow a similar long, slow, shallow growth curve.
I suppose, depending on the comparison you choose, one could suggest essentially any adoption curve at all. As I recall, people had a tough time selling LP records and turntables within about a microsecond of the advent of the CD. And we sure snapped up those cell phones in one hell of a hurry. On the other hand, mankind had footwear for many thousands of years before the introduction of the left and right shoe in the Nineteeth Century (that’s true, btw).
But one wonders: why did Deloitte choose to make a comparison to a technology that – due to a combination of unusual factors almost a century ago – was slow to take root? Who’s being served by this? Can anyone possibly think that this is a fairminded and sensible report?
This is a simple problem, the topic is NOT actually one with much public education as yet. Everywhere I visit I talk about the coming choice of electric power for vehicles. I get a lot of “Dumb Looks” If I get 5 minutes they leave a believer, I am a good presenter. comes from 20 years of standing in front of a full classroom of adults. And if anyone asks the media coached question about “Range,” I ask, “How far did you drive your car today?” And when they answer 50 or 35 of 22 or 12 miles I say any electric will go that far between charges and you can plug it in at home at night and refill for 50 cents to 2 dollars. How much do you pay for gas each week?? Electric cars are here, I can get you one with a new motor in a nice used car in a couple weeks , or you can buy one from a dealer in a few months, New, Warranted and fast, many of the fastest new racers with cars and motor cycles are going electric all the way. but 75% of the auto market is used cars so how about a new electric drive system in a nice used car? there are more of them available..
My first reaction to the Deloitte article is that it sounds more like some minion in the oil industry, not a sophistocated Consulting firm. However, they are not the only ones that have pathetic, myoptic estimates of the adoption curve for electric cars.
General Motors said there was no demand for the EV-1 when it was introduced twenty five years ago. I tried to buy one and was told that they would only lease them and that I would not have an option to buy when the lease was up. After they had recalled all the lease car and crushed them, they
made the statement that there was no demand for these cars.
Remember all of the people who demonstrated outside the chain link fence
with a 24 hour watch, and lay on the ground to stop the 18 wheeler from carting them away to the desert to be destroyed!! Those people really didn’t want the cars, did they!!
Remember the Toyota RAV4-EV using nickel metal hydride batteries(only the people in California got them. Toyota leased 400 of them, and because the buyers insisted, they offered to sell 180 of them after the lease was up.
The naive scientist who invented the technology sold the rights to GM and GM gave it to a small subsidiary called Cobasys to “develop the technology”.
Chevron, “the Fox”, immediately bought Cobysys and sued Toyota for $20 million for using their technology. Toyota had to take back all of the 220
leased cars, but they couldn’t take back the 120 cars that they had promised to sell when the lease was up.
Toyota sold all of the 180 cars and almost all of those cars are still on the road, and the owners love them and won’t sell them. They all have over 100,000 miles on them.
Of course, nobody would really want to buy an electric car, would they!!!!?
Li-ion Motors Electric cars – Inizio covers 170 miles per hour that is approximately 241km. This electric super car reaches to sixty in just four seconds and charged once can cover up to 200 miles that is 321.8km. Li-ion Motors stylish Electric car – Wave boasts 170 mile per hour range per charge. Other models of electric cars from LMCO have a speed of seventy to eighty miles per hour that includes, LiV DASH, LiV FLASH, LiV SURGE and LiV WISE. These models of electric cars requires a charging time of six to eight hours on an outlet of 110-120V or 220V-240V and then can cover upto 120 miles.