Japan’s Nikkei Newspaper Provides Toyota and Honda with an Obvious Suggestion – Electric Vehicles

A recent article in Japan’s Nikkei newspaper urges the country’s automakers to head directly to battery EVs, rather than further protracting the lives of hybrids.  The piece suggests that both Toyota and Honda must shift towards EVs, or risk having the nation of Japan fall behind the competition:

…both Toyota and Honda had until recently thought that the era of hybrids would continue for a while before electric vehicles began to gain popularity. But the automakers are now accelerating their efforts to develop electric cars, and there are two main reasons for this. One is the tough new fuel economy rules the US administration of President Barack Obama will introduce in 2012…The second reason for the heightened focus on electric cars is China’s move to promote them.

 This advice, which is what millions of other people and I have been saying for years, is so obvious that it’s really rather ridiculous. Both Toyota and Honda, with their huge balance sheets and engineering staffs, could have done this in a heartbeat anytime they wanted over the past decade. Why didn’t they? I can think of only one reason – that they were already perceived as green – and saw no reason (other than decency) in offering a product that would bring an end to an existing profit stream.

Now, their backs are up against the wall, forced to move fast to avoid being marginalized in a world that’s running 100 MPH towards EVs. I hate to sound like a Monday-morning quarterback, but couldn’t someone somewhere have seen this coming?