Jigar Shah and the Carbon War Room

Jigar Shah and the Carbon War Room

Jigar Shah is the CEO of the Carbon War Room in Washington DC, the non-profit brainchild of Sir Richard Branson that brings to bear the tools of free-market capitalism to forward the aims of sustainability in some terrifically clever ways.

Perhaps the feature of the Carbon War Room that jumps out immediately is its grasp on the mathematics of the situation. For instance, as Jigar told me when I interviewed him for my book, Renewable Energy – Facts and Fantasies, removing 17 megatons of carbon out of our atmosphere annually is the equivalent of replacing 300 million of the world’s cars with Priuses – something that clearly won’t happen.

So what ideas actually scale that far? Perhaps more to the point, once those ideas have been identified, how do you make them happen by making them attractive to investors – rather than forcing them on the world with short-term artificial incentives using taxpayers’ money?

Maybe the thing I like best about Jigar’s position on carbon is his lack of concern with the debate about global climate change; in this regard, we are blood brothers.  Even those who don’t believe in globar warming believe in national security, the threat of terrorism, and lung disease.  Just pick your favorite. 

I urge readers to check out the Carbon War Room’s activities.

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One comment on “Jigar Shah and the Carbon War Room
  1. Les Blevins says:

    Advanced Alternative Energy Corporation
    1207 N 1800 Rd., Lawrence Kansas 66049

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    Advanced Alternative Energy
    1207 N 1800 Rd.
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    LBlevins@aaecorp.com
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