Free Report: US Companies Can Build Relationships with China

Here’s another in a series of free reports, based on the results of a recent 2GreenEnergy survey of industry businesspeople. Linked here, “How US Companies Can Build Relationships with China” is now available for free download.

The sheer volume of questions I receive on China every week is ridiculous – and it seems to be growing even larger. People in cleantech view China the way the famous robber viewed banks: it’s where the money is. And, as the US continues to sit on its hands and let the rest of the world lead the way to clean energy, folks are looking to China as the real source of vision and power in this space. As an American, I’m not happy about it, but it’s true.

As you’ll notice, the report presents the level of interest that American entrepreneurs have in various activities  vis-à-vis China. It’s broken down along numerous different “sub-interests: selling products and services, raising capital from Chinese public sector agencies and private investors, developing relationships with manufacturers, establishing sales channels, and protecting IP from expropriation by Chinese or other foreign companies. We also asked people about their interests in certain general areas of technology: LED lighting, water purification, renewable energy, energy efficiency, electric transportation, and sustainable architecture.

The survey also explores a number of higher level issues:

• The most exciting aspects – as well as the drawbacks — of the rapidly expanding size of the Chinese economy in renewable energy, electric transportation, and cleantech more generally

• Fears associated with dealing with the Chinese, and the changes respondents would like to see regarding the way the Chinese operate with respect to the rest of the world

If you download the report, you’ll learn:

• The level of awareness and excitement concerning business potential that China represents generally

• What exactly is fueling this enthusiasm

• Where respondents see the greatest areas of concern and fear

• How respondents perceive the challenges associated with poor product quality; issues with communication and cross-cultural understanding, and customs that make conflict resolution quite difficult and intellectual property hard to protect

• Response to moral issues: sustainability and human rights

These are all monstrously tough issues. I’m reminded of the cartoon in which a scientist is presenting two equations, between which he’s written: “Miracle occurs here.” Apparently, that’s what we need.

Again, here’s the report: “How US Companies Can Build Relationships with China”