Cleantech Product Placement in Movies and Television

Have you ever been watching a movie and seen an attempt at product placement that was so lame you wanted to toss your popcorn all over the theater, in a rage against the sheer contempt that the director/editor had for your level of intelligence?

A few hours ago, I was speaking with Good Planet Media’s Michael Kaliski at a cocktail party reception in advance of tomorrow’s Clean Business Investment Summit. He patiently explained how he gets product placement exposure in movies and television shows for green products. It really is quite an art.

“I’m not an expert at this,” I explained. “But I have to think the key to your craft is discretion. When people find it obvious, it’s offensive.”  Hey!  Turns out I’m right, for once, according to Michael. Check out his website to learn more.