Adoption Curve for Clean Energy Is a Function of Consumer Behavior

At the heart of the adoption curve for clean energy, electric transportation, and sustainability more generally is consumer behavior. If consumers don’t vote in favor of green products with their wallets, the world will remain mired in dirty and abusive practices until the pain associated with that reaches a point that we literally cannot maintain the status quo. By that point, of course, inestimable damage will have been done to our ecosystem, not to mention our very humanity.

But who knows what motivates people? I’m not sure, but I can point you in the right direction.  Check out BECC, Stanford University’s Behavior, Energy and Climate Change Conference. It’s focused on “understanding the nature of individual and organizational behavior and decision making, and using that knowledge to accelerate our transition to an energy-efficient and low carbon economy.”

Sounds more than worthwhile to me. I can’t attend every conference, of course, but if I can arrange to be on the East Coast that week, I’ll include at least a day at BECC.