Take a COOL Guess – the Fun Quiz on Clean Energy Today’s Topic: Junk Mail and Environmentalism

Question: Approximately how many trees are ground up each year to make junk mail?

Answer: Can be found here.

Relevance: A big part of the business I ran for almost 30 years was direct mail. Note that I refer to it as “direct” and not “junk,” as we made a huge effort to make this as relevant, personalized, and high-quality as we possibly could. Here are sample campaigns; I hope you’ll agree.

Having said that, I’m not sure I’d want to be in that business now.  I think (hope, anyway) that all our communications will come with greater respect for our environment and natural resources.