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Purveyors of Electric Vehicles Need To Offer a Reasonable Business Proposition

craigshieldsPosted on Posted in Electric Vehicles

Here’s a press release (dressed as a news article) from Aerovironment, a company with a division that makes electric vehicle chargers. And here’s a line from it that reminds me of the adage: “If the only tool you have is a hammer, every problem looks like a nail”:

The consumer is just looking for something that works and allows them to charge fast.

Wrong.

The consumer is looking for a reasonable business proposition in terms of price and range. He won’t pay twice as much for a car, only to be limited, inconvenienced, and fearful that he’s investing in a dead-end technology.

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