Tesla Shooting For the Moon

Per this report,  Tesla is shooting for 20,000 units next year.  That’s a big number for a novel, specialty car with a big price tag.  Yet think about the consumer value proposition: I can buy an extremely high-end car with a 300 mile range that doesn’t use gasoline.  When’s the last time I drove 300 miles in a day?

That’s a lot different than a proposition that goes like this:  I get a low-end car at a premium price, and I have to make sure I stay local. I’m paying extra to be inconvenienced.