Sustainability and Ethics — Incredible Insight from Seth Godin

Considering I was a marketing guy for the fat part of my career, it may be a bit strange that I don’t closely follow the writings of Seth Godin (on left in photo), certainly one of the biggest names in marketing over the past 20 years.  I did, however, come across this incredible piece, and wanted to be sure to pass it along to our readers here at 2GreenEnergy.  I think you’ll agree that it makes an important point about the relationship between marketing, sustainability, and business ethics.

Hope you enjoy.