The Sierra Club, Beyond Coal, and Environmentally Responsible Beer

I’ve always loved the Sierra Club for its dedication to the important issues that surround major environmental issues. Their “Beyond Coal” campaign, for instance, has successfully converted tens of millions of Americans who previously couldn’t have cared less about the perils facing the natural environment into wide-eyed skeptics of Big Coal.

And now, they’re really starting to talk the language of the people: beer. We all know we need to drink responsibly. Here’s how the Sierra Club takes that thinking to a whole new level.

And, lest you think this is a laugh, see how the micro-beer industry takes environmentalism and sustainability extremely seriously.