Fuel What Matters–From Guest Blogger "DudeFromMars" (I love that name. -ed)

Why should you Fuel What Matters?

The U.S. is very dependent on fossil fuels and this could hurt the economy in the long run. Investing in alternative energy sources can secure the future of our economy and our nation as a whole. Fuel What Matters is a TV, radio and digital media campaign designed to reduce harmful vehicle emissions by encouraging the use of cleaner fuels (biofuels, electricity, natural gas and propane), transit, bicycle and pedestrian options by sharing compelling stories and helpful decision-making resources. Led by the North Carolina Clean Energy Technology Center (NCCETC), Fuel What Matters is the new, one-stop shop for consumers and leaders in business and government to evaluate how they can contribute to a cleaner air tomorrow.

“Fuel What Matters will help get you where you want to go whether it’s by walking, biking, transit, in a personal or business vehicle,” commented NCCETC Transportation Manager Anne Tazewell. At the center of the campaign is a dedicated microsite FuelWhatMatters.org designed to connect the public as well as leaders in business and the public sector to information about alternative fuels, decision making aides and compelling stories or case studies. The site also features two of the campaign’s public service announcements, which include the Mayor of the City of Raleigh, the CEO of Waste Industries, and two citizens sharing how they fuel what matters to them. Though Fuel What Matters offers some North Carolina specific resources, the campaign is open to people from every corner of the country, because clean air is something in which everyone has a stake.

To help get the word out, the campaign also features a Twitter, Instagram and Facebook contest which is currently awarding $100 cash prizes each month to random social media users who use the hashtag #FuelWhatMatters.

For fleet managers and alternative fuel organizations, Fuel What Matters provides information to help you better manage your fleet. It also contains a “Buyers Book” that provides important contact information about your organizations for customers who might be interested in contacting you for products and other services.

So before you turn on the ignition of your car and get on that busy road, think about what is important and consider how you can Fuel What Matters!