Isn’t That Impossible?
I got a laugh out of the meme here, but it reminded me to mention something serious: the Impossible Burger is about to be rolled out in the ~18K Burger Kings around the U.S., and sold through retail grocery stores for the first time in its history. As all this is happening, the folks who promote this culinary masterpiece are hard at work creating new descriptions to explain the concept to prospective first time buyers. Their latest achievement here is to point out that the Impossible Burger isn’t a veggie burger; it is meat, made from plants.
Like it. Looks like I’ll be taking my first steps inside a Burger King since the 1970s.
Craig,
Good for you! As a person who did very well out of the pre-IPO stock in Beyond Meat and hope to have a similar coup with Impossible Burger, I encourage your choice!
However, as a consumer I’m sufficiently educated to understand there is no such thing as “Meat” synthetically produce by a chemical process in a factory. (Heroin is also “plant-based”).
I wouldn’t dream of telling people what the should or shouldn’t eat. Every individual’s culinary choices are their business. Just as long as the product and ingredients are correctly and accurately labeled.
Just as “grass-fed” beef should be only applied to animals pasture grazed, so to should Artificial meat be equally labeled as “imitation” or “synthetic” protein substitute.
“synthetic wool” is not wool, and more than “imitation wood’ comes from trees.
I have joined the campaign to motivate legislators to pass laws regulations requiring consumer information (along with all the chemical ingredients and the dangers) to be clearly labeled in plain English.
After that, vegetarians, vegans etc, may make their own free choice and Bon Appetite !
Ironically, I used part of my share trading profits to invest in revolutionary new hi-tech cattle monitoring and analysis technology. Absolutely brilliant new technology. Reduces feed and water requirements by 40% while eliminating less productive animals earlier.
I also increased my investment in technology to reduce the number of male calves born in dairy herds. These “Bobby calves” are unwanted and usually end their short lives as pet food. This technology prevents the fertilization of cows with male offspring.